This was a college project, done by a few classmates and me. We were tasked with creating a stop motion ad film and a

tagline for any product we wanted, so we chose to go for something easy, yet rather unexplored from what we had seen

— crayons.

Instead of creating an ad that was purely aimed at children, we chose to cater to an older audience of creatives and artists.

By showcasing the way Camlin products are constants in our lives until we leave our childhoods, we invite creatives to

take a step back from their usual tools and rediscover their roots.